Today, I’d like to suggest ten ways you can advertise your new book creatively and with greater or lesser effect.
10. Airplane Banner. Just think of how many sales you’ll generate while people sit waiting for football games to start or while lounging at the beach.
9. NASCAR Sponsor. If you have a spare million, you can have millions of people watch your book cover turn left. . . you should hope for a crash; people pay more attention.
8. Character Costume. Imagine the main character from your book in a fuzzy, life-size costume handing out candy to children in parades or terrifying them when he removes his over-sized head.
7. Computer Hackers. Think of the name recognition your book will have if you hack into the Super Bowl broadcast or State of the Union address.
6. Used Political Signs. Put all those lingering Romney and Obama signs to use. Slap up copies of your book cover. Prime locations there.
5. Dog Poop Bags. Corner the dog-owner market and capture their attention at a time when they’d rather think of anything but what they’re doing.
4. Vanity Plates. Come up with 100 7-letter ways to give your title. Then, promote the stuffing out of those. (Doubles as a profit maker, too.)
3. Craft Shows. Knit or crochet book and ebook holders and then use multiple of your own title as “demos.”
2. Canoe Advertising. These boats go slowly enough that anyone passing by can read a good 100-word description. Just be sure it’s waterproof.
1. Ebook Displays. When at your nearest bookstore, switch all the ebooks on display to your book title. (I may or may not have done this myself.)
0. Bonus Suggestion – Dog Sweaters. In the chillier months, have custom dog sweaters made with your cover on the top. Do make them chew-proof.
What suggestions do you have for creative ways to advertise your book?